Recent GTA Activities Yield Positive Results

  • Mar 242017
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(St. George’s, Grenada) 23rd March, 2017— The Grenada Tourism Authority’s efforts to promote Pure Grenada, the Spice of the Caribbean are already yielding positive results; with the month of March being especially busy. First, GTA Marketing Executive for the UK, Renee Moses, joined our representatives, Eyes2market, to attend Unite Caribbean, the UK’s leading trade event. They came away feeling excited about the continued interest in Pure Grenada. 

The  16th annual Unite Caribbean was held on  13th March,  2017 in London. It  is  a well-­‐established 'one-­‐stop-­‐shop' event for UK and European based tour operators to hold one-­‐on-­‐one meetings with tourism authorities, hoteliers and airlines from the Caribbean region. This year, delegates of close to 100  tour  operator  companies  attended  with  Team  Grenada  holding  36  meetings  with  British Airways, Virgin Holidays and all the tour operators that are the island's partners in 2016 and 2017. 

Ms. Moses was happy about Grenada’s strong brand recognition and she said, “The GTA is extremely pleased with this trade event as many of our key partners met with us and discussed existing and exciting future plans for the destination. Three (3) new tour operators have also included Grenada in their destination collections.” The GTA team also used the opportunity to spread the word about exciting new hotels, Silver Sands and the Kimpton Kawana Bay Hotel and new daily airlift from JFK, New York.  

At  the  same  time  from  13th  to  17th  March,  GTA  CEO  Patricia  Maher  and  Manager  of  Nautical Development Nikoyan Roberts joined a delegation led by Minister for Tourism Dr. the Hon. Clarice Modeste-­‐Curwen  to  attend  Seatrade  Cruise  Global  in  the  US.  Seatrade  is  the  cruise  industry's premier global event bringing together every facet of the business including cruise lines, suppliers, travel agents and partners. 

The team, which also included George F. Huggins and the Grenada Ports Authority, was kept busy in meetings with executives of major cruise brands such as Royal Caribbean, Carnival Cruise Lines and Norwegian Cruise Lines. CEO Maher says there is increased interest in Grenada because of its safety and new attractions. She announced, “ Over the next two years, Grenada will see a more than 40% increase in cruise business.”  

Finally, the GTA in partnership with the Grenada Scuba Divers Association will attend the 39th annual Beneath the Sea (March 24th to 26th), the largest Consumer and Scuba Dive Show in the US. The event which will be held in New Jersey showcases dive products, destinations and information about training and certification in the industry. Dive is one of the GTA’s niche markets and Nautical Development Manager Mrs. Nikoyan Roberts is excited about the possibilities. She said, “ Grenada is primed for further growth in this industry and Beneath the Sea provides a unique opportunity to do just that.” The GTA continues to maximize the use of its resources to ensure that Grenada is positioned as a premier tourist destination. 

Photo 1: (Unite Caribbean) GTA UK Marketing Executive Renee Moses and Sharon Bernstein, Communications Director of Eyes2market in a meeting with Natalie Aspinall of Destinology Luxury Holidays 

Photo 2: (Seatrade  1) (L-­‐R) GTA Chief Executive Officer-­‐Ms. Patricia Maher, Director of Client Development, Cheryl Andrews Marketing Communications-­‐Ms. Jennifer  Johnson, Dr. the Hon. Clarice Modeste-­‐Curwen,  Mrs. Yvonne Duncan and GTA Manager of Nautical Development-­‐Mrs. Nikoyan Roberts. 


Media Contact

Ria Murray
Communications Officer
Grenada Tourism Authority
Tel: +1 473 440 2001/2279 | Mob: +1 473 420 2557

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